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In autumn 2019, Jaguar Land Rover invited guests from around the world to witness the opening of the new Jaguar design center in Gaydon, England.
At 129,000 square feet, the studio was a third larger than the one the team had vacated and matched in size the adjoining Land Rover design space.
The studio, part of a wider $700 million overhaul of JLR's engineering facilities, was the latest in a series of expensive capital investments aimed at helping CEO Ralf Speth achieve his long-sought goal of selling a million vehicles annually.
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