Auto Makeover: The Leaper Lives! But You Probably Won’t Recognize The New Jaguar
Scott Evans Writer Manufacturer Photographer | Published on 9/23/2024
Jaguar boss Rawdon Glover is taking the company back to its roots in ways he know will be controversial.
“I think of it as taking us back,” Jaguar managing director Rawdon Glover told MotorTrend in a brief interview at the Goodwood Festival of Speed in June, “to where Jaguar started.” That, he said, will include the iconic “Leaper” jumping jaguar logo, contrary to reports of its demise. It’s the most candid and direct a JLR representative has been about the perennially struggling luxury brand’s present and future. Lately, all Jaguar headlines have been about the brand cancelling all its existing models ahead of a big relaunch next year, the likes of which the company has been tightlipped about at best. Now, ahead of the big reveal this December, Glover and his team have given us a small glimpse behind the curtain.
Read More