XJSNextClassicJaguar

          Jaguar Cars and Sir William have always been innovators and style setters. The SS 100 of the 1930’s was the beginning of what was to become one of the most revered automobile marques in modern automobile history. After WW2, the SS Sidecar Company created the JAGUAR MOTOR for a totally new automobile, a sports car that would set a standard in performance, handling, and luxury, the XK-120. At this moment in time Jaguar Cars was born and became the performance standard of the 1950’s. Many great racing drivers learned their skills racing and rallying Jaguars.

          Innovation was the common thread in those days and Jaguar offered many innovative improvements including chain driven camshafts, hemi-heads, rack and pinion steering, full leather interiors, and of course, disc brakes on its’ sports cars and sedans. Racing innovations brought Jaguar to the forefront and these ideas were integrated into their production cars. In 1961, Jaguar set the standard once again with the iconic         E-Type roadster and coupe. Here was a car that could cruise all day at 100MPH+ in comfort and style, take on those alpine corners, or glide down the motorways with little effort thanks to that XK Jaguar motor. The E-Type owner was the envy of many folks who wanted to be a part of the “hip generation”, it would be used in countless movies, driven by movie stars, and even Enzo Ferrari said it was the “most beautiful car in the world”.